June 2008 NewsLetter

Dear Friends,

After the Finish Line has over 78,000 hits on our website, www.afterthefinishline.org, since launching in October '07. I find this very telling. Our May newsletter brought 8,400 hits to our website in a 4 day time span. Our message is reaching far and wide. You understand the need to donate to After the Finish Line to help us save Thoroughbreds from slaughter. Please continue to forward our newsletters to your email lists.  

This month our Emergency Funds were given to GEVA, Inc. in Northern CA. Pam Berg, who cares for 31 ex-racers, was walking one of her horses when he suddenly had a heart attack or seizure. The horse collapsed on Pam breaking her leg. He passed away almost immediately. After the Finish Line will assist Pam with the daily expenses of operating her rescue and caring for her horses while her broken leg heals.

Bill Heller has been added to our links page. After the Finish Line was named after one of Bill's many books, After the Finish Line, The Race to End Horse Slaughter in America. Bill also wrote the article about us in the May/June issue of Thoroughbred Style magazine.

After the Finish Line continues to receive great press. The Daily Racing Form continues to run ads for us. On Memorial Day our ads ran in the Belmont, Hollywood Park, Golden Gate, Arlington Park and Churchill Downs sections of the paper. This gives After the Finish Line great exposure throughout the United States.

After the Finish Line appeared in the New York Times blog called The Rail. We are listed on the Eight Belles Tribute website as a suggested Thoroughbred organization to support in memory of Eight Belles. Thank you to those who honored her with donations to After the Finish Line.

Recently I did a web interview on Outlaw Crime, www.outlawcrime.com. Steven Long from Texas Horse Talk Magazine was interviewed about horse slaughter a few weeks prior to my interview. I will post my interview in next months newsletter.

Two videos were created for After the Finish Line thanks to PS, Inc. They are posted on You Tube at,  http://www.youtube.com/user/FirstToe. The music certainly sets the tone for the videos.

After the Finish Line is finalizing plans for an August fundraiser. If you would like to donate items for a silent or live auction please contact me at dawn@afterthefinishline.org. We are a national 501 (c)(3) funding non-profit helping Thoroughbreds at rescue organizations throughout the United States. We will gladly accept donated items from outside the state of California for our fundraiser. You can also make a monetary donation if you are unable to attend.

One of our grant recipients, Friends of Ferdinand, sent us a thank you letter , sent us a thank you letter explaining how After the Finish Line helped three of their horses. As Himself received surgery to remove a crippling bone chip in his knee. Storm Cellar had a serious colic episode requiring the vet to be called in the middle of the night. Mancini Martini was able to be accepted into the rescue. His teeth were floated and farrier gave him new shoes. These are just some examples of how your donations to After the Finish Line are truly healing the Thoroughbreds and helping them transition into a non-racing career. We appreciate your support and you should be proud of the impact you are making in the lives of these Thoroughbreds. We couldn't help the horses without your donations.


Sincerely,

Dawn Mellen, President
After the Finish Line®


 

After the Finish Line® 3525 Del Mar Heights Road, PMB 397, San Diego, CA  92130

  For more information please visit www.AftertheFinishLine.org or call (858) 350-1371

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